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Media Relations – a Boon or a Bane
First Published in Imagemanagement.in – http://imagemanagement.in/?p=3939 It is often said and expected as a critical requirement from a PR professional that he/she should have strong media...
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What is PR Strategy?
First published in Imagemanagement.in (http://imagemanagement.in/?p=4022) Suggest a good PR Strategy… These have been the scariest words for me till date as I have no shame in admitting that I have...
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Building a mutually beneficial Client-Agency Relationship
Whether you are at the agency side or at a corporate side, we all know that relationships permeate every aspect of our lives. So relations can either be good, which we are very happy and excited about...
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Changing Business Model of PR Agencies – Are We Ready?
Recently there was news that Fleishman-Hillard adopted a positioning for themselves as an agency that is Channel Agnostic, which according to Dave Senay, the agency’s president and CEO, means that now...
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Make Yourself an Expert
The most valuable people in any organisation have deep smarts — business-critical expertise built up through years of experience which helps them make wise and take swift decisions. If you wish to...
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Can you Out-Think?
Your bosses, your clients, your competitors and yourself Can you out-think Last week, I had an opportunity to interact with Madan Bahal, Managing Director of Adfactors PR Pvt Ltd. Of the many things...
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I hate you, like I love you…
PR professionals time and again have been ridiculed, criticized and blamed for their unprofessional behaviour, most of the time by pseudo intelligent arm chair journalists and sometimes by genuinely...
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Meet the Asva Yoddhas
An ancient cavalry men (horsemen or Asva Yoddha) – soldiers or warriors who fought mounted on horseback took a central position in the war formation, immediately after the foot soldiers followed by war...
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Avian Media Launches Financial Communications Practice
Appoints Mehul Mehta as Group Business Director to spear-head the vertical Avian Media today announced that it has launched a specialized financial communications practice. Dedicated to supporting the...
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Money talks, who will translate?
Mehul Mehta, Avian Media Pick up a business newspaper, collect all the banking news; strike out the bank’s name, reshuffle and then try figuring out which news belongs to which bank. The exercise will...
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